De Mi Tierra
Overview
Culturally rooted footwear design project that celebrates Mexican heritage through fashion. Inspired by traditional Mexican huaraches, this reinterpretation transforms the iconic Vans Mary Janes silhouette into a tribute to generational craftsmanship, familial pride, and cultural storytelling.
Categories
Illustration
Advertising
Deliverables
Tech pack
Advertising
Physical Shoe
Style History
The design incorporates generational motifs, including traditional floral embroidery often seen in Mexican textiles and clothing — reimagined here as symbols of growth, femininity, and familial pride. These florals serve as a visual language that connects the past with the present, carrying with them the beauty of ancestral knowledge and personal expression.
Style History
The design incorporates generational motifs, including traditional floral embroidery often seen in Mexican textiles and clothing — reimagined here as symbols of growth, femininity, and familial pride. These florals serve as a visual language that connects the past with the present, carrying with them the beauty of ancestral knowledge and personal expression.
Style History
The design incorporates generational motifs, including traditional floral embroidery often seen in Mexican textiles and clothing — reimagined here as symbols of growth, femininity, and familial pride. These florals serve as a visual language that connects the past with the present, carrying with them the beauty of ancestral knowledge and personal expression.
Purpose
I used the Vans silhouette to connect with a younger audience and highlight cultural representation. The design blends tradition and modernity, showing how generational heritage can fit into a contemporary shoe. Vans’ focus on sustainability also supports the project’s goal of creating meaningful, eco-conscious fashion.
Purpose
I used the Vans silhouette to connect with a younger audience and highlight cultural representation. The design blends tradition and modernity, showing how generational heritage can fit into a contemporary shoe. Vans’ focus on sustainability also supports the project’s goal of creating meaningful, eco-conscious fashion.
Purpose
I used the Vans silhouette to connect with a younger audience and highlight cultural representation. The design blends tradition and modernity, showing how generational heritage can fit into a contemporary shoe. Vans’ focus on sustainability also supports the project’s goal of creating meaningful, eco-conscious fashion.
Result
In the spirit of circular design, I took an old Vans shoe, disassembled it by melting the glue and carefully separating the seams. I then scanned the original pattern, recreated it using recycled materials, and sewed the new design together by hand—giving the shoe new life while honoring its original form.
Result
In the spirit of circular design, I took an old Vans shoe, disassembled it by melting the glue and carefully separating the seams. I then scanned the original pattern, recreated it using recycled materials, and sewed the new design together by hand—giving the shoe new life while honoring its original form.
Result
In the spirit of circular design, I took an old Vans shoe, disassembled it by melting the glue and carefully separating the seams. I then scanned the original pattern, recreated it using recycled materials, and sewed the new design together by hand—giving the shoe new life while honoring its original form.
